The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Billboards - Campaign
Bed & Breakfast
Agency: Publicis / Frankfurt
Client: B&B Hotels Category: Out Of Home / Billboards - Campaign
Big Arms
Agency: Publicis Brasil / São Paulo
Client: P&G Category: Out Of Home / Billboards - Campaign
Loading bar
Agency: Publicis Communications Schweiz / Zurich
Client: Books.ch Category: Out Of Home / Billboards - Campaign
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Out Of Home / Billboards - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Out Of Home / Billboards - Campaign
Simple Power of Cheerios
Agency: Saatchi & Saatchi / New York
Client: General Mills Category: Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13168A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13169A
Award:
2013 Advertising Merit Award
Agency:
Publicis / Frankfurt
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13170A
Award:
2013 Advertising Merit Award
Agency:
Publicis Brasil / São Paulo
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13171A
Award:
2013 Advertising Merit Award
Agency:
Publicis Communications Schweiz / Zurich
Client:
Books.ch
Title:
Loading bar
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13172A
Award:
2013 Advertising Merit Award
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13173A
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Airplanes
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13174A